Know Exactly Where You Stand: Essential Metrics for Founders

For engineers who built products, not financial models.

You've built a product customers love and scaling the business. Now comes the hard part: making the right financial decisions to scale efficiently.

When every dollar counts, how do you know if your metrics are healthy?

The Data-Driven Approach to SaaS Growth

This comprehensive benchmark guide gives you the exact numbers successful B2B SaaS companies hit at your stage. No finance jargon, just actionable data.

Compiled from the latest 2024 reports by Benchmarkit, SaaS Capital, KeyBanc, and Sapphire Ventures.

👨‍💻 Built for Founders Who:

  • Are scaling fast but don’t have an FP&A team
  • Want clarity on what “good” looks like
  • Are making budgeting decisions without a CFO
  • Think in code, but need finance that speaks their language
  • Know “runway” and “burn” are more than investor buzzwords

🎯 Why It Matters

SaaS is a game of capital efficiency. Overspend and you’ll burn out. Underspend and you’ll fall behind.

This guide helps you avoid both.

It gives you the numbers to back your gut instincts—so you can confidently budget, plan, and grow.

Download the Benchmark Guide Every SaaS Founder Needs

What's Inside This Benchmark Guide

A streamlined reference of the metrics that actually matter for your growth stage:

âś… Growth Efficiency Benchmarks - Optimal CAC Payback and Burn Multiple targets based on your growth rate

âś… Department Allocation Data - Precise S&M, R&D, and G&A spending percentages for companies at $1-5M ARR

âś… Retention & Expansion Metrics - Customer and net dollar retention targets that signal product-market fit

âś… Valuation Multiplier Indicators - How your key metrics directly impact your company's valuation

âś… Cash Runway Standards - Ideal runway length based on market conditions and growth stage

Built From Trusted Industry Sources

All benchmarks are sourced from the latest 2024 data from Benchmarkit, SaaS Capital, KeyBanc, and Sapphire Ventures reports - synthesized into one clear, actionable reference.

Perfect For Founders Who:

  • Need to allocate limited resources with precision
  • Want to validate their financial intuition with hard data
  • Are making critical spend decisions without a full finance team
  • Need to communicate financial health to investors or board members

Beyond The Spreadsheet

This isn't just about tracking numbers - it's about making confident decisions that drive sustainable growth.

With this guide, you'll have the contextual understanding to:

  • Recognize early warning signs before they become problems
  • Set realistic targets based on your growth stage
  • Know exactly which levers to pull to improve performance

Download The Guide

Get immediate access to the benchmark data that successful SaaS founders use to make smarter financial decisions.

Stop guessing. Start benchmarking.