"Working with Cornell has been invaluable for our SaaS startup. We struggled to present our complex financials clearly to investors, but Cornell's expertise in financial modeling provided exactly what we needed. His detailed model captured our diverse revenue streams, helping us prepare for fundraising and better understand our business metrics. Beyond numbers, his coaching improved how we communicate our value to investors and boosted our strategic approach to sales and pricing. I've already recommended Cornell to other founders, and wouldn't hesitate to do so again—he's the expert you need on your team."
I take the complexity out of finance—
so you can get back to what you do best.

Hi! I'm Cornell.
With over 25 years' experience as a finance leader, I've helped companies scale operations, raise millions, and go public.
I drove +$450M in revenue and 300% growth for Groupon. And I achieved triple-digit growth for Amazon China.
But my true passion? I help SaaS founders achieve financial freedom.
As a Fractional CFO, I create financial roadmaps that allow SaaS startups to make more informed decisions—and achieve rapid, sustainable growth.
I've provided financial strategies, raised capital, and generated valuable insights, enabling a slew of Australian and APAC SaaS founders to move decisively.
So if you're ready to unravel your finances and scale with confidence, you've come to the right place.
I help SaaS founders breathe easy
When looking for financial support, the number of options is overwhelming. So, can I save you some time?
SaaS founders work with me because:
I'm not an accountant—I'm a CFO
Are you living in the past, or looking ahead?
That's the difference between an accountant and a Fractional CFO.
Instead of just reviewing past data, I deliver concrete plans to help you scale for the future. You'll get a Fractional CFO at a fraction of the cost of a full-time CFO. (Yes, the pun is fully intended!)
I know SaaS inside and out
Over the past 25 years, I've led financial success for businesses of all sizes and industries. While many of my peers are generalists, I serve one exclusive market:
The SaaS startups and scaleups of APAC.
My deep familiarity with the nuances of this niche has generated success for my clients—irrespective of market crises!
I believe in true partnerships
Sophisticated financial advice is great, but even the best advice fails without team buy-in.
That's why I'm here as your partner—to make finance practicable and approachable.