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About

I take the complexity out of finance—

so you can get back to what you do best.

Cornell

Hi! I'm Cornell.


With over 25 years' experience as a finance leader, I've helped companies scale operations, raise millions, and go public.


I drove +$450M in revenue and 300% growth for Groupon. And I achieved triple-digit growth for Amazon China.


But my true passion? I help SaaS founders achieve financial freedom.


As a Fractional CFO, I create financial roadmaps that allow SaaS startups to make more informed decisions—and achieve rapid, sustainable growth.


I've provided financial strategies, raised capital, and generated valuable insights, enabling a slew of Australian and APAC SaaS founders to move decisively.


So if you're ready to unravel your finances and scale with confidence, you've come to the right place.

I help SaaS founders breathe easy


When looking for financial support, the number of options is overwhelming. So, can I save you some time?


SaaS founders work with me because:

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I'm not an accountant—I'm a CFO


Are you living in the past, or looking ahead?


That's the difference between an accountant and a Fractional CFO.


Instead of just reviewing past data, I deliver concrete plans to help you scale for the future. You'll get a Fractional CFO at a fraction of the cost of a full-time CFO. (Yes, the pun is fully intended!)

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I know SaaS inside and out


Over the past 25 years, I've led financial success for businesses of all sizes and industries. While many of my peers are generalists, I serve one exclusive market:


The SaaS startups and scaleups of APAC.


My deep familiarity with the nuances of this niche has generated success for my clients—irrespective of market crises!

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I believe in true partnerships


Sophisticated financial advice is great, but even the best advice fails without team buy-in.


That's why I'm here as your partner—to make finance practicable and approachable.

What they say about me

Locumate

"Working with Cornell has been invaluable for our SaaS startup. We struggled to present our complex financials clearly to investors, but Cornell's expertise in financial modeling provided exactly what we needed. His detailed model captured our diverse revenue streams, helping us prepare for fundraising and better understand our business metrics. Beyond numbers, his coaching improved how we communicate our value to investors and boosted our strategic approach to sales and pricing. I've already recommended Cornell to other founders, and wouldn't hesitate to do so again—he's the expert you need on your team."

Locumate | Surge Singh | CEO
Stile

"We wanted an independent review of our financial structure and recommendations to strengthen our capital structure. Cornell was able to provide a clear and straightforward representation of our financial status. As well, he gave succinct advice on how to overcome hurdles in our ability to gain financial flexibility."

Stile Education | Byron Scaf (CEO)
Ettitude

“I have a successful start up and wanted to take it to the next level in growing the business, but didn't have the financial expertise within the company. Cornell was wonderful in providing the financial stewardship we needed to grow the business. We have been able to expand our business internationally and rapidly scale in our key markets.”

Ettitude | Phoebe Yu | Founder & CEO
SisuHealth

“SiSu was on the cusp of scaling our business and we needed the financial expertise to assist in a capital raise and as well, improve our ability to construct strategies. Cornell was instrumental in enabling us to successfully raising our desired capital. He also provided great insight into the key drivers of our business and what was needed to scale.”

SiSu Health Group | Noel Duncan (CEO)
Brosa

Cornell has always been a great resource for us which we deeply appreciate. His guidance of our finance team on several occasions has been really valuable as we scaled up our business. In addition, he has provided us with some interesting solutions for thorny issues which we encountered early on as we grew.”

Brosa | David Wei | Co-Founder & CPO
Loreal

"We wanted to develop several innovative business models for our PPD division. Cornell played a leading role in developing the business propositions for two innovations which would enable us to penetrate new markets. He is a consummate professional who has in-depth experience within ecommerce. Moreover, Cornell demonstrated sound commercial acumen in creating these models for us. It was a pleasure to work with him and we would certainly wish to engage with Cornell in the future."

LÓreal | Jessica Zhang | Divisional Finance Director
Vinomofo

"We wanted to extend the strong success of our business across international markets. Cornell was invaluable in developing a strategy for us to penetrate Asia as well as providing valuable insights into key markets. Moreover, Cornell developed a framework for our Asian launch."

Vinomofo | Justin Dry | Co-founder & CEO

So if you're a SaaS founder or tech-enabled company ready to scale, secure funding, and drive profitable growth…

Let's connect!

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