Calculate Your Unit Economics in 2 Minutes

For founders who need a quick gauge as to whether customer acquisition is profitable or losing money.

🎯 Why Unit Economics Matter

Revenue growth means nothing if you're losing money on every customer.

Most SaaS founders I work with are growing fast, but they don't actually know if they're making or losing money on each customer acquisition.

They see MRR climbing. They're closing deals. But are they building something sustainable or just accelerating toward a cash crisis?

This calculator tells you in 2 minutes.

👨‍💻 Built for Founders Who:

✓ Are scaling without an FP&A team

✓ Need to know if their acquisition strategy is sustainable

✓ Are making budget decisions without a CFO

✓ Think in code, not spreadsheets

✓ Know that "profitable customer acquisition" isn't optional

What You'll Discover

Get instant clarity on the metrics that actually matter for sustainable growth

💰 Customer Acquisition Cost (CAC)

Exactly what you're spending to acquire each customer—broken down from your total sales & marketing spend

📈 Lifetime Value (LTV)

How much revenue each customer generates over their lifetime—adjusted for churn and gross margins

⚖️ LTV: CAC Ratio

The critical metric investors look at. Are you in the healthy 3:1+ zone or burning cash?

⏱️ CAC Payback Period

How many months until you recover acquisition costs. Under 12 months? You're efficient. Over 24? You've got a problem.

👥 ARPA & Retention Analysis

Average revenue per account and how customer lifetime impacts your economics

🎯 Benchmark Comparison

See how your metrics stack up against B2B SaaS industry standards at your stage

Calculate Your Unit Economics Now

Get immediate clarity on whether your growth is sustainable or burning cash

Perfect For A SaaS Startup That:

→ Need to allocate limited marketing budget with precision

→ Want to validate their financial intuition with hard data

→ Are making critical spend decisions without a full finance team

→ Need to communicate financial health to investors or board members

→ Are preparing for fundraising and need their numbers investor-ready

Beyond The Numbers

This isn't just about tracking metrics; it's about making confident decisions that drive sustainable growth.

With this calculator, you'll:

✓ Recognise early warning signs before they become cash flow problems

✓ Set realistic acquisition targets based on what you can actually afford

✓ Know exactly which levers to pull to improve profitability

✓ Make data-driven decisions on when to invest in growth vs. optimise efficiency

Built by Cornell Tsiang

Fractional CFO for B2B SaaS startups. Former CFO at Amazon China and Groupon APAC. Chartered Accountant. I help SaaS founders build financial infrastructure that scales, enabling them to make confident decisions without needing a finance degree.