Score the 3 Things Your NRR Number Doesn't Show You

For founders who report NRR every quarter and have never once been asked to defend what's underneath it.

🎯 Why This Matters

Your NRR looks fine. That's not the same as your retention being fine.

A blended NRR number can hide a lot: cohorts that are quietly decaying even while the top-line figure holds, growth that's coming from three accounts instead of your whole base, expansion that's really just a price increase wearing a different label.

You don't find out which one you've got by looking at the number again. You find out by pulling it apart.

This scorecard takes 5 minutes and tells you where to look.

👨‍💻 Built for Founders Who:

✓ Report NRR to a board or investor every quarter

✓ Are heading into a raise or exit in the next 12 to 24 months

✓ Have never pulled a cohort retention curve themselves

✓ Know the blended number but not what's sitting underneath it

✓ Would rather find their own blind spots than have diligence find them first

What You'll Discover

Three things diligence checks that your NRR number alone won't tell you

📉 Cohort Quality

Whether retention is holding steady across your customer base, or whether your newest cohorts are quietly retaining worse than the number you're reporting suggests.

🔄 Expansion Dependency

Whether this year's growth is coming from genuine usage and seat expansion inside your existing accounts, or leaning on price increases and contractual escalators to get there.

🎯 Concentration Risk

Whether your retained revenue is spread across your base, or sitting on a small number of accounts that could take your NRR from healthy to concerning in a single quarter if one of them left.

Perfect For A SaaS Founder Who:

→ Reports retention numbers to a board and wants to be able to answer the follow-up question

→ Is preparing for a raise or exit and wants to know what diligence will surface before it starts

→ Has a gut feeling the NRR number is propped up by a couple of accounts and wants to check

→ Wants an honest read on retention quality, no raise or exit on the horizon required

→ Is tired of guessing whether "good NRR" means good retention or good luck

Beyond The Score

This isn't about second-guessing a number you already trust. It's about knowing what's holding it up.

With this scorecard, you'll:

✓ Know whether your retention story would survive diligence

✓ Spot cohort decay before it shows up in a blended number six months from now

✓ Understand exactly how dependent your growth is on your largest accounts

✓ Walk into your next board meeting able to answer the question before it's asked